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May 14, 2019

Woman in STEM: Are We Helping or Hurting?

Woman in STEM: Are We Helping or Hurting?

As an IT executive and entrepreneur, I am consistently pushing academic leaders to focus on improving outcomes for women in STEM (science, technology, engineering and math) programs. I believe this is important, not just on a gender-equality level, but also because it’s better for society as a whole: having all the research and input from such important areas largely limited …

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March 22, 2019

Voice Search: The Next Big Thing for SEO

Voice Search: The Next Big Thing for SEO

How many of the questions you ask aloud every day start with the words “Alexa…” or “Hey, Google”? More and more, people are giving up the standard query box for the convenience of voice search. As the technology powering these systems advances, I’m certain we’ll see even more users turning to Siri or Alexa to track down the information they …

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January 17, 2019

Love Them or Hate Them, Chatbots Can Help

One of the messages I am constantly emphasizing is how essential it has become for eCommerce merchants to offer fast, responsive customer service. If there is any way a merchant can provide live 24/7 support, that is always the way to go. But I recognize that doing so is not always economically feasible. Some companies see chatbots–those little pop-ups that …

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