August 16, 2016

Affiliate Summit East 2016—A Party Like No Other!

My Experience at One of the World’s Top Events for Affiliate Marketers Affiliate Summit East is one of the biggest annual shows for affiliate advertisers, networks, and publishers. Each summer, the event attracts several thousand attendees spread across three tradeshow areas, all for three jam-packed days of networking, educating and sharing ideas. Affiliate Summit—an Overview Affiliate Summit East, the Atlantic …

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July 27, 2016

Friendly Fraud: An Undetected Risk in the Airline Industry

This Rising Fraud Threat is Targeting the Airline Industry Online travel booking is a major developing market. In fact, online bookings are growing at a faster rate than the travel industry itself. This is especially true for mobile devices, as travel purchases made using a mobile device are up 60% year-over-year. Given that 63% of consumers rank travel as their …

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July 13, 2016

Get Paid for Grades: Giving Back to the Community

Students Receive Help with Grades, Gain Skills & Confidence Along the Way Business success is its own reward in many ways. However, the ability to leverage your success as a way to help others is one of the greatest rewards imaginable. I’ve been fortunate enough to find a very unique and effective way to give back to the local community …

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June 17, 2016

Gen-Z Marketing: Today’s Youth and Tomorrow’s Consumer

The Post-Millennial Retail Environment is Right Around the Corner For more than a decade now, marketers, retailers and analysts have been trying to crack the code to understanding the elusive, mysterious Millennial generation. In many cases, it seems like they’re still struggling to connect with that crucial 18-34 demographic—the pocket currently occupied entirely by Millennials. However, the Millennial generation’s successor …

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June 10, 2016

MRC Survey Recap: Merchants See New Revenue Opportunities

Three Key Findings from MRC’s Global Payments Survey As all merchants know by now, the ecommerce environment is not short on sources of revenue loss. However, the MRC Global Payments Survey 2016 demonstrates a surprising shift in perspective on that subject. Merchants are finally starting to realize that one catch-all solution will not do the trick; instead, merchants need different …

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June 1, 2016

Paradigm-Shifting Ideas Provided by Two Innovation Experts

Revolutionary Insight on Innovation Provided at the CIO Summit and CNP Expo Inspiring innovation and challenging the status quo are primary goals for many business owners. However, putting those objectives into practice can be difficult. I recently attended two different industry events, both of which challenged my outlook on innovation, why it’s important, and how we can incorporate it into …

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May 13, 2016

Does Your Fraud Prevention Address the Greatest Risk Factor?

Criminal Fraud Gets All the Headlines, but Friendly Fraud Deals Much Greater Damage After several high-profile data breaches over the past few years, criminal activity is definitely the central focus when it comes to widespread concerns about fraud. Identity and financial data theft has become a central focus of public anxiety for both merchants and consumers. However, when it comes …

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April 28, 2016

STEM Needs More Females: 5 Ways to Improve Gender Diversity

Why We Need More Young Females in STEM…and How to Make it Happen In our current technology-based world, the demand for STEM professionals is increasing exponentially. Despite that fact, women are drastically underrepresented in almost all STEM-related professions. So, what’s the best way to help level the playing field in STEM careers? Why We Need More Females in STEM Education …

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April 20, 2016

Current Global Fraud Trends: Providing Insight and Analysis

Recap of the Fifth-Annual Operations Summit Event Last week, Cincinnati welcomed the Fifth-Annual Operations Summit, a great international conference for the omnichannel ecommerce ecosystem. Event organizers invited me to answer a series of questions, contributing my thoughts to the Preventing Fraud in a Global Ecommerce World panel. Here is a sampling of our insight and analysis. Q: What are the …

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April 12, 2016

How Will Millennials’ Opinion on Debt Impact the Economy?

Millennials Swear Off Credit Cards and Impact the Economy in a Big Way Recent data published by Experian revealed some interesting facts about the much-discussed Millennial generation and their relationship with credit cards. According to the data, about 67% of all Millennials (people roughly between the ages of 18 and 35) carry a credit card, even though 64% of the …

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