September 19, 2016

Revamping e-Retail for the Mobile Market

Mobile Growth Continues—Merchants Need a Fresh Approach for the New Market It’s now impossible to ignore the direction in which the eCommerce industry is moving. Mobile is poised to be the undisputed champion of online retail, with the majority of consumers relying on mobile devices to make purchases, research products and interact with brands. Smartphones, in particular, appear to be …

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August 26, 2016

Understanding the Difference Between Equality & Entitlement

Encouraging True Gender Equality Rather than Professional Entitlement Gender equality is prevailing topic of conversation in any industry, but it is especially prevalent among science, technology, engineering and mathematics careers. Studies show the STEM industry in particularly is woefully unbalanced. Women comprise 57% of the U.S. workforce, but only 26% of professional computing careers. Similarly, 57% of bachelor’s degrees are …

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August 25, 2016

Encouraging Cardholder Responsibility with Greater Awareness

Promoting Financial Literacy Encourages More Equitable eCommerce Experiences More often than not, consumers who commit friendly fraud do not set out with the intent of ripping-off merchants and getting something for nothing. Rather, these illegitimate chargebacks are often the result of learned consumer behaviors. Correcting those behaviors requires advanced financial literacy and a greater understanding of cardholder responsibility. That’s why …

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August 16, 2016

Affiliate Summit East 2016—A Party Like No Other!

My Experience at One of the World’s Top Events for Affiliate Marketers Affiliate Summit East is one of the biggest annual shows for affiliate advertisers, networks, and publishers. Each summer, the event attracts several thousand attendees spread across three tradeshow areas, all for three jam-packed days of networking, educating and sharing ideas. Affiliate Summit—an Overview Affiliate Summit East, the Atlantic …

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July 27, 2016

Friendly Fraud: An Undetected Risk in the Airline Industry

This Rising Fraud Threat is Targeting the Airline Industry Online travel booking is a major developing market. In fact, online bookings are growing at a faster rate than the travel industry itself. This is especially true for mobile devices, as travel purchases made using a mobile device are up 60% year-over-year. Given that 63% of consumers rank travel as their …

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July 13, 2016

Get Paid for Grades: Giving Back to the Community

Students Receive Help with Grades, Gain Skills & Confidence Along the Way Business success is its own reward in many ways. However, the ability to leverage your success as a way to help others is one of the greatest rewards imaginable. I’ve been fortunate enough to find a very unique and effective way to give back to the local community …

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June 17, 2016

Gen-Z Marketing: Today’s Youth and Tomorrow’s Consumer

The Post-Millennial Retail Environment is Right Around the Corner For more than a decade now, marketers, retailers and analysts have been trying to crack the code to understanding the elusive, mysterious Millennial generation. In many cases, it seems like they’re still struggling to connect with that crucial 18-34 demographic—the pocket currently occupied entirely by Millennials. However, the Millennial generation’s successor …

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June 10, 2016

MRC Survey Recap: Merchants See New Revenue Opportunities

Three Key Findings from MRC’s Global Payments Survey As all merchants know by now, the ecommerce environment is not short on sources of revenue loss. However, the MRC Global Payments Survey 2016 demonstrates a surprising shift in perspective on that subject. Merchants are finally starting to realize that one catch-all solution will not do the trick; instead, merchants need different …

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June 1, 2016

Paradigm-Shifting Ideas Provided by Two Innovation Experts

Revolutionary Insight on Innovation Provided at the CIO Summit and CNP Expo Inspiring innovation and challenging the status quo are primary goals for many business owners. However, putting those objectives into practice can be difficult. I recently attended two different industry events, both of which challenged my outlook on innovation, why it’s important, and how we can incorporate it into …

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May 13, 2016

Does Your Fraud Prevention Address the Greatest Risk Factor?

Criminal Fraud Gets All the Headlines, but Friendly Fraud Deals Much Greater Damage After several high-profile data breaches over the past few years, criminal activity is definitely the central focus when it comes to widespread concerns about fraud. Identity and financial data theft has become a central focus of public anxiety for both merchants and consumers. However, when it comes …

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